Facebook will label all political ads in the UK as it tries to clean up the Cambridge Analytica mess (FB)

Facebook will label all political ads in the UK as it tries to clean up the Cambridge Analytica mess (FB)

April 28, 2018 Off By Eddie Editor

Facebook CTO Mike SchroepferAraya Diaz/Getty

Facebook will label all political ads in the UK as “political” in an effort to become more transparent about how politicians use its platform to target voters. It will also show how much political parties have spent on ads, and only accept ads from authenticated accounts. Chief technology officer Mike Schroepfer will promise the changes for May 2019 when he appears before British parliamentarians on Thursday. Schroepfer will apologise for Facebook’s role in the Cambridge Analytica scandal, which saw 87 million user profiles handed to the controversial political research firm.

Facebook is about to become a lot more transparent about political advertising on its platform.

Here’s a summary of the changes:See the rest of the story at Business Insider

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